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Why SpiceWorld is a “must attend” for SMB IT Pros



IMG_0089.JPEGI have just returned to my office after spending an exhilarating week at SpiceWorld 2017, and I can honestly say that I now understand why thousands of SpiceHeads arrive in Austin Texas each October to take part in the event. – It’s one heck of a celebration for SMB IT professionals and all things new in IT.

SpiceWorks, a collaborative community that boldly claims (and rightly so) that their online forum is “Where you come to do your job and master your work” took that maxim to the next level when they set about to create an agenda for their annual event. Dozens of informative sessions delivered by some of the smartest people in the industry, numerous opportunities to network with peers, and a vibrant exhibit hall – SpiceWorks 2017 truly offered a well-rounded program for the 2000+ attendees who came from all over the world to learn how to improve their IT game.

Here are some additional details about the event that you may find interesting:

✓ 75% of attendees came from companies sized 1-500. This is exactly the right audience – small to midsize size businesses – that looks to HPE for value and solutions that are designed for the unique business and computing needs of smaller companies.

✓ HPE delivered five sessions to over 650 participants, four on our ProLiant capabilities and benefits, and one on Nimble. We also participated in a lively panel discussion on IT security with our colleagues from Cisco, and presented several well-received interactive demonstrations. These opportunities allowed us to share insight and learnings with attendees to help them better understand how tools from our HPE SMB portfolio could drive performance for their companies.

✓ We arrived back home with requests for follow-up from over 500 customers who wanted to know more about the ways HPE could help their companies grow and prosper.

✓ HPE won the high approval of attendees and the coveted SpiceWorld “Showstopper Award” for our innovative booth design and presence on the show floor.

We are certainly excited about the enthusiasm generated at SpiceWorld, and plan to use this momentum to reach out to the broader SpiceWorks community to share our strategy, and products and solutions designed specifically for small and midsize size businesses. This is a great time for SMBs to take a look at their aging hardware, and consider all of the benefits they could realize by updating to our new HPE ProLiant Gen10 products.

And finally - I’d like to send a special shout out to my ClearOS colleague Michael Proper at ClearCenter, the great HPE team from Americas  and SMB marketing who created and delivered our strong presence at the event, the many SpiceHeads who spent time with us in Austin – and of course our great partners at SpiceWorks.

SpiceWorld 2017 was a terrific event by all accounts, with lots of opportunity for learning, networking and fun. I know we are already looking forward to seeing many of you in Austin next October.

P.S. reported that one big discussion topic among SpiceWorld attendees was the Internet of Things (IoT). HPE enterprise.nxt just published an interesting take on IoT and security. Check out the article to discover real IoT benefits for SMBs. They include improvements in operational efficiency, customer service, team collaboration, strategic decision-making, and profitability. Find out more @ Make room! How to manage mobile and IoT devices without getting eaten

About the Author


VP/GM for HPE ProLiant Rack and Tower Servers and SMB Solutions. Previously VP/GM for HPE Server Software and Enterprise Solutions. Prior to HPE, Tim founded and partnered in technology management to provide strategic and operational expertise to both established and emerging companies. Seventeen years at Dell with scope of responsibility broad and inclusive for managing the company’s single largest P/L of the core product portfolio. Established successful start-up businesses in new product segments. Worked in Asia to consolidate and scale global development and operations while engaging new business partners to create a forward-thinking organization responsible for the long-term horizon in business investments, technology planning and solution development.

Jay Hallberg

Tim, thanks for the accolades on Spiceworld!  As always, it was great to have you and the HPE team there.  And congrats on the well-deserved Showstopper award -- not a surprise given the constant crowd at the booth!