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How to bring the cloud to the data, not the data to the cloud


Many enterprises today like the flexibility and ease of use of public cloud, but are weary of issues with performance, cost, and regulations. For Rackspace, a managed cloud provider, this meant offering a solution for customers that provides the ease of public cloud, while meeting additional business requirements.  With Microsoft Azure Stack, Rackspace is able to offer customers the best of both clouds: the speed, agility and, simplicity of a public cloud combined with the cost-effective and secure environment of a powerful, on-premises private cloud.

Azure Stack brings the best of Azure, on-prem

Microsoft Azure Stack is a hybrid cloud platform that enables enterprises to deliver Azure-consistent services within their own data centers — or for service providers to host these services. That way, organizations can use the familiar Azure public cloud platform while still maintaining the security and control they need on-premises. 

Now, developers can leverage the same tools and processes to rapidly build and deploy apps across Azure Stack on-premises or Azure public cloud, and then easily move those apps if their security, compliance, cost, and performance requirements change. This capability maximizes the power and flexibility of public cloud services, but under the control of an enterprise’s own IT department to ensure the performance and security their business needs.

Azure Stack builds on the growing footprint of Azure public cloud. In fact, a report by 451 Research revealed that Microsoft Azure was the fastest growing cloud platform in 2016 with 116% growth in revenues — compared to just 55% for Amazon Web Services (AWS).

Here are 3 examples of use cases that have been resonating well with Rackspace customers:

  1. Data sovereignty

In some regions, such as Europe, data sovereignty regulations state that data is required to be kept within a country’s borders. Azure Stack enables enterprises to run the same services across multiple countries — like when using a public cloud — and still meet data sovereignty requirements by deploying the same application in data centers located in each country, keeping personal data within that country’s borders.

  1. Disconnected applications

Some businesses run applications that are on the edge or that disconnect from their data center for a period of time. A cruise ship, for example, runs a mini data center that manages the ships’ operations. When the ship is in port, it connects to the main data center; but when the ship is at sea, the mini data center runs disconnected. Running Azure Stack permits cruise companies to perform local, onboard analysis of data, and then upload results to the main data center upon docking.

  1. Large data sets

Using public cloud to analyze large sets of data located in an enterprise’s data center requires that the enterprise first uploads the data. This means results may not return quickly enough to give your business a competitive edge, especially with applications that require low or consistent latency. Running workloads on Azure Stack provides better performance and control to meet business needs.

What is HPE ProLiant for Microsoft Azure Stack?

HPE ProLiant for Microsoft Azure Stack is a factory integrated, pre-tested hybrid cloud solution that provides a simplified development, management, and security experience for the Azure Stack platform.   Of the certified hardware partners, Rackspace selected HPE ProLiant for Microsoft Azure Stack as their Azure Stack solution.

Built on the HPE ProLiant DL380 server, the joint HPE-Microsoft solution offers the highest performance at full-speed memory, the broadest set of configuration options, and over 4,000 technical experts to ensure successful deployment.

In addition to the configuration flexibility, HPE’s offering is part of the HPE Flexibility Capacity program. HPE Flexibility Capacity lets users instantly scale up or down capacity, giving them the immediate flexibility to deal with frequent changes in demand. The program offers pay-as-you-go pricing based on actual metered usage: simply pay for IT capacity above the minimum requirement in your data center, or per use for certain Azure services. This all get packaged with one contract, one invoice, and one portal.

Both HPE and Rackspace were at Microsoft Ignite this week. HPE announced the availability of HPE ProLiant for Microsoft Azure Stack in their session From Microsoft Azure Stack to Multi-Cloud: How to Make Hybrid IT Simple, in which Rackspace participated.   

To hear more about how Rackspace uses HPE ProLiant for Microsoft Azure Stack, watch the full video interview with Jeff DeVerter, Rackspace Chief Technologist for Microsoft Offerings. To learn more about how HPE ProLiant for Azure Stack can accelerate your hybrid cloud deployment, read the announcement from Microsoft Ignite.


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Cloud, hybrid IT, Azure, Azure Stack