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Part 1: Designing the HC380 interface: Meet Ivan and Cali


Guest Blog Post by Bryan Jacquot, HPE Worldwide User Experience Architect

The fundamental principle of user experience design is “know thy user” and “know thy users’ needs”. Know thy user is knowing the “who” that will use the product. Know thy users’ needs is knowing “how” the product will be used.

When designing and developing the interface for the HPE Hyper Converged 380 (HC380) platform, powered by Intel, we embraced these principles of knowing the user and understanding their needs. We spent hours with customers and performed various formal usability studies to ensure the capabilities and experience directly aligned with our users and their needs.

To give you a flavor of the types of users we engaged with, we selected a university setting to demonstrate how a minimal IT staff with limited resources and expertise need an IT solution that is simple to deploy, manage and integrate within an existing infrastructure. I’d like to introduce you to two personas who are representative of our HC380 users, Ivan and Cali.


Let’s start with Ivan, who is part of the IT team at a university. He has been asked to lead the rollout and maintenance of the new virtualization platform for the university. While virtualization is well understood and widely deployed in enterprises around the world, there remains considerable complexity involved in such deployments.

Folks like Ivan lack real-world deployment experience with such platforms. Due to the complexities of typical virtualization tools, provisioning compute, storage and fabric resources would be a challenge for him. Next, add the intricacies of maintaining the system to keep it running smoothly, and inexperienced Ivan can quickly become overwhelmed.

We built the HC380 user experience with Ivan in mind. Ivan is able to quickly provision a new system, easily monitor the state of the system and perform system updates without expertise in the underlying infrastructure and technologies.


The second persona we developed the HC380 for is Cali. Cali is a graduate student in the biology department at the university where Ivan is deploying the HC380. Users such as Cali have no need or desire to understand the technology behind virtualization. She just wants quick access to resources on-demand so she can conduct her research. She wants a VM Vending Machine.

 Using the HC380, Cali is able to efficiently create new virtual machines with pre-configured images or manage her newly deployed virtual machines. She can also upload her own custom images when required. And she does all of this without having to bother Ivan. Cali is also free from having to deal with the complexities of traditional virtual machine management user interfaces as the HC380 lets her create new virtual machines in five simple clicks.

After several customer interviews and visits, we confirmed that there were a lot of Ivan’s and Cali’s in the IT world. Consequently, we turned our attention to designing and developing a simple to use platform.

Read Part 2 on “Designing the HC380 interface” to see how we plan on making Ivan’s and Cali’s lives easier with the HC380 or learn more at


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