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Generate leads with HP and Zift Solutions

MagdalenaTula ‎01-10-2014 03:22 AM - edited ‎07-19-2015 09:39 PM

As a relatively new intern at Hewlett-Packard, it can be difficult to keep up with the different acronyms and terminology that gets thrown around, so when I was asked to write a blog post for one of my managers, I thought it would be a great opportunity for me to learn more about what I’m working towards.

IntelliQA Limited, is a world-class provider of Software as a Service (SaaS) testing and QA solutions for organisations within the UK. They wanted to expand their online visibility, grab the attention of future prospects, and deliver a continuous flow of leads to its sales team. How were they going to achieve this?

Why with HP and Zift Solutions Pay-Per-Click campaign! Of course!


IntelliQA used the Pay-Per-Click campaign (PPC) created by HP and Zift Solutions, which resulted in them being able to take advantage of the reach and flexibility of PPC advertising whilst promoting the unique value of their company at the same time, therefore not losing out on any other aspect.  


I was very interested to see what IntelliQA had to say about their experience with HP and their opinion on the outcome of the campaign. Paul Kaye, Director of IntelliQA has this to say, “The PPC campaign was fantastic. The number of leads generated from the PPC campaign far exceeded our expectations, it added credibility and it provided corporate-level marketing collateral that we wouldn’t have the time or budget to create ourselves.”


By reading this case study, I now understand how the campaigns HP and Zift Solutions provide help our Partners have a strong competitive advantage. I have really enjoyed working with Zift Solutions, and I hope to continue my work with them in the future.



Gemma Parker

About the Author


Over 3 years experience in marketing. Loves computer games and technology.

on ‎01-12-2014 05:46 AM


Hi, hope you can help me.  I have no problem printing or copying with my HP Laserjet 3320 mfp  but can't seem to find

a driver for Scanning.  PLEASE HELP.

on ‎01-13-2014 12:07 AM


As this is a Software blog I have limited knowledge about pritners. However I would advise to contact our support via THIS PAGE. Check drivers for your OS or go straigt to troubleshooting section.

I hope that'll help.



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