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Let's Start the New Year Right

Paul_Toffis ‎11-12-2012 06:15 AM - edited ‎06-26-2015 03:14 PM

In 1943 Bing Crosby sang "Let's Start the New Year Right" and as HP closes FY12, this is exactly my ethos going into FY13 which we started on the 1st November. 


The UK had a year of celebration with the Queen’s Jubilee and the Olympics however there was an undercurrent of worry with things such as the economic decline and organisational restructures which were all very public causing concern in many industries.  It is with that backdrop, I would like to say hello to FY13 and a fruitful start to our new partner program PartnerOne..


Partner One gives me the opportunity to reward our partners investment in HP software through increased rewards and incentives. Working together with our partners investing jointly to grow our mutual businesses.


With this fresh financial year upon us and organisations always looking to drive revenue, whether that be selling direct or with partners, I would like to open up the debate of corporate incentives and whether or not they really motivate, or in fact demotivate. 


There are many things written around incentivising; both positive and negative.  Some companies have recently removed all incentives linked to product sales in an attempt to cut costs and clean up bad practices or it may be it’s always the same companies or individuals who receive them.


On the other hand, the incentive may reward the right behaviour, or reward the investment made to win new customers or enter new markets. For many people, an incentive adds a bit of excitement to push on and receive something which they perhaps wouldn’t normally buy or do.  Companies use it as the opportunity to strengthen relationships with employees or Partners to show that thought and investment is being put in to show value in the relationship.


I am of the mind-set that without pushing ourselves we will never grow and sometimes we need an extra incentive for the push. Bruce Forsyth used to swear by his ‘Points mean prizes’ philosophy, and I agree!


What are your thoughts on incentives and do they work for you?

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