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Accelerating next for Communications, Media & Entertainment at Discover 2017


Discover_Madrid_Blog.jpgWe live in a world where everything computes. Where technology, apps and data are driving digital transformation, reshaping markets and disrupting every industry. Digital transformation within the Communications, Media and Entertainment industry is spurring Communications Service Providers (CSPs), Broadcasters, and Multi-channel Video Programming Distributors (MVPDs) to leverage their strengths to evolve their network capabilities and enter new market opportunities. To compete and grow in their increasingly hyper-connected world, CSPs are adopting emerging technologies such as multi-access edge computing (MEC), Internet of Things (IoT) solutions, blockchaining, and other Hybrid IT approaches to enable the 5G networks for tomorrow. Broadcasters, MVDPs and other content providers are looking use Hybrid IT technology to optimize the way they deliver, distribute, and store video content to support new video services, including UltraHD and Virtual Reality, multiscreen access, OTT distribution, cloud economics and new advertising models. Join us at HPE Discover Madrid 2017, November 28th – 30th, to see how HPE can help accelerate your digital transformation, bridge the “now to the next”, and put you at the epicenter of this connected world.


CME Executive Sessions:

HPE experts and fellow industry leaders are gathering in Madrid to discuss the opportunities, challenges, and advancements within the Internet of Things, Multi-Access Edge Computing and the transformation of Communications Service Providers to Digital Service Providers, and more. See the full Discover agenda HERE.



Future cities put IoT to work for citizens and governments

With increased connectivity options and sensors on every street light, bus, trash bin and utility line, municipalities can use their assets more strategically to reduce costs and enhance economic development. Future city technologies are enabling delivery of better services, greater security and improved civic engagement. Come to this session to learn how HPE is helping deliver these innovative services today in cities around the globe.


From the frontlines of IoT: Impacts and opportunities

There is no doubt that IoT represents a seismic shift in how we interact with technology. Massive change will sweep through all industries, and business models will evolve rapidly. We will talk with executives from some of the world’s most innovative companies about their challenges and successes as they pursue their IoT strategy as a means to generate new revenue sources and business models.


Accelerate IoT success with entrance into HPE’s ecosystem and global market presence

The HPE IoT Partner Program accelerates success for partners and HPE through efficient access to the HPE Universal IoT Platform, introduction to the broader portfolio of Hewlett Packard Enterprise solutions and the resources and ability to leverage HPE’s global market presence. The HPE IoT Partner Program is open to solution providers who play a role in the IoT ecosystem, including “things” partners, providers of network equipment, independent software vendors (ISVs), app developers and go-to-market partners.


How do CSPs monetize the investments they make to offer distributed edge computing?

Multi-access computing is gaining momentum with both CSPs and enterprises interested in moving workloads and applications to the edge, closer to their customers, to enhance experiences and enable new personalized services and offers. As cloud, IT and IoT vendors enter this emerging space, CSPs must consider the role they will play and the business model they will employ when offering edge compute solutions. HPE and STL Partners have developed six possible business models with related ROI. Join this panel session and discuss these approaches.


The role of Blockchains in Telco


Many are familiar with Blockchains in relation to Bitcoin and its impact on digital transactions, however, use cases for this technology extend far beyond cryptocurrency. For the Telecommunications industry, the applications for Blockchains include device identification, roaming management, smart contracts, and data security. In this session, HPE Fellow and Chief Architect – Communications Solutions Business, Vinay Saxena, will explore possible use cases for Blockchains within telco networks and the potential impact on the telco value chain.


Connected planes, trains and automobiles

Connected vehicles are rapidly disrupting transportation as we once knew it. Technical advances are rapidly evolving route optimization, entertainment services, performance optimization, service management and vehicle-to-vehicle communication. This session highlights how vehicle manufacturers, operators, repair/ maintenance organizations and service providers are developing next-generation offerings to create more profitable revenue streams.


Put IoT into Action

HPE is helping customers put IoT into action. Participate in a session where HPE IoT leaders, technologists, and customers discuss how IoT is being used to unlock efficiencies and deliver new customer experiences within enterprises, across wide areas and throughout industries. Also featured are new innovations, services, and partnerships that showcase how customers are taking action at the Intelligent Edge.


Video Surveillance: The Universal IoT Sensor

What do all of these IoT use cases have in common: quality assurance, traffic assessment, safety, and retail analytics? Video surveillance. For digitization no one sensor has more universality than the camera. Cameras can help you understand your customers, alert you to security issues, confirm that your products ship out completely, and help assess traffic issues. Nigel Upton, worldwide general manager, and Gerald Kleyn, Manager of Edge Compute products, will share best uses across cities, security, and industrial environments.



CME Hands-on Technology Demos:

Accelerate your digital transformation with solutions for the Intelligent Edge, powered by Hybrid IT that help you capitalize on your next big idea, seize your next opportunity, and leapfrog the competition. Full demo list can be seen HERE.



Journey to the Digital Service Provider: Strategies and supporting services


To meet the demand for faster, more efficient delivery of new services and streamline operations, Communications Service Providers are adopting IT and cloud technologies and methodologies to transform their network and operations—to become Digital Service Providers. VNF onboarding is recognized as one of the main challenges in delivering services faster. Applying the HPE VNF Onboarding Factory service is vital to make your journey attainable.


HPE Virtual Headend Manager and Interactive TV Solutions

Recently, HPE and Swisscom implemented the HPE Virtual Headend Manager Solution in the Swisscom TV network, delivering optimum customer service, reducing OPEX and enabling the CSP to launch new channels in a matter of minutes, as opposed to weeks. Further towards the edge, you can deliver a new experience to your viewers—a second screen experience—with the implementation of the HPE Interactive TV solution that leverages a new level of metadata automation to drive additional advertising and viewer engagement possibilities.


Virtual IMS and EPC solutions deployed on HPE’s composable, telco-ready infrastructure


Multi-application telco cloud is a reality with HPE telco-ready infrastructure. Learn about Virtual IMS (IP Multi-Media) and Virtual EPC (Evolved Packet Core) solutions that enable you to monetize the growth of multi-media services on the internet. HPE infrastructure enables these services to scale with demand and is ready to onboard other network or value-added services in an open, composable, software-defined environment.


HPE Universal IoT (UIoT) Platform and smart agriculture


IoT may conjure images of consumer products, but the possibilities for IoT go much further. Consider agriculture. HPE is optimizing a palm plantation’s operations with data-driven intelligence. The same technology can be applied across industries to improve efficiencies. Learn how HPE UIoT Platform enables businesses to manage IoT devices and data.


HPE UIoT and the connected car

The HPE Universal IoT Platform can be deployed in the connected vehicle market to provide value-added services, beyond the telematics and infotainment. By using information gathered from other vehicles on the road and from infrastructure, real-time contextual information can be passed to a specific car or other road users for a better intelligent driving experience. Join us to see use cases covering payback services with Blockchain, facial recognition for personalized services to the driver and warnings of wind and other road hazards.


The citizen-centric future city

Governments worldwide are moving towards ‘digital by default’ public services and government as a platform that can more dynamically and securely adapt to citizen and global demand. In this industry vignette, we will give you a glimpse of how some cities and other government agencies have embraced digital tools, such as IoT, to improve the lives of citizens, and are already thinking about what’s next. We’ll also share how these principles can be used in education campus environments as well.


Industry Center

Visitors to the Industry Center will be guided to the best examples of HPE technology and consulting services at work in support of specific industries.



CME Industry Partners:

A strong digital transformation strategy doesn’t stop at infrastructure and operations. Digital Service Providers are shaping the future by ensuring an open approach to their transformation. Come see the latest technology and strategies to power the innovative Communications, Media, and Entertainment products and solutions for this new connected world. See our partners at Discover including:



Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world’s largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.

Arista Networks

Arista Networks was founded to pioneer and deliver software-driven cloud networking solutions for large data centre and computing environments. Arista’s switching and routing platforms redefine scalability, agility and resilience and has shipped over 10 million cloud networking ports with CloudVision and EOS, an advanced network operating system.


Deloitte is the brand under which 245,000+ dedicated professionals in independent firms across 150 countries collaborate to provide audit & assurance, consulting, risk and financial advisory, risk management, tax, and related services. Deloitte and HPE have been collaborating for over 20 years to develop new technology solutions that help our clients improve competitiveness, profitability and performance. Deloitte integrates its deep industry knowledge with HPE’s technology to deliver groundbreaking joint solutions across Hybrid IT, IoT, SAP and more. Learn more about Deloitte at


Intel invents at the boundaries of technology to make amazing experiences possible for business and society. Harnessing the capability of the cloud, the ubiquity of the Internet of Things, the latest advances in memory and programmable solutions and the promise of always-on 5G connectivity, Intel disrupts industries and solves global challenges. Intel helps you, the IT decision makers and Line of Business managers, understand the business potential and benefits of these new technologies. The only thing more amazing than our technology is what you do with it.


Mellanox is a leading supplier of end-to-end Ethernet and InfiniBand intelligent interconnect solutions and services for servers, storage, and hyper-converged infrastructure. Mellanox intelligent interconnect solutions increase data center efficiency by providing the highest throughput and lowest latency, delivering data faster to applications and unlocking system performance.


Mesosphere brings enterprises the power of cloud native applications, with the control to run on any infrastructure - datacenter or cloud. Mesosphere DC/OS is the only production-proven platform that powers both modern app components - containers and data services - so businesses can accelerate time to market with confidence, and save.


We create the technology to connect the world. Powered by the research and innovation of Nokia Bell Labs, we serve communications service providers, governments, large enterprises and consumers, with the industry’s most complete, end-to-end portfolio of products, services and licensing.


Qumulo is the leader in universal-scale file storage. Qumulo File Fabric (QF2) gives data-intensive businesses the freedom to store, manage and access file-based data in the data center and on the cloud, at petabyte and global scale.

Red Hat

Red Hat is the world’s leading provider of open source software solutions, using a community-powered approach to provide reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As a connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Learn more at


Riverbed enables organizations to modernize networks & applications with industry-leading SD-WAN, application acceleration, & visibility solutions. Riverbed allows enterprises to transform application & cloud performance into a competitive advantage by maximizing employee productivity & leveraging IT to create new forms of operational agility.


Scality, a recognized leader in software-defined object and cloud storage, provides a secure, S3-optimized cloud infrastructure that transcends the limitations of storage appliances and NAS. Scality empowers more than 500 million end-users worldwide in the enterprise IT, media and entertainment, financial services, and ISP markets.


At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at


Telefonica is one of the largest telecommunications companies in the world by market capitalization and number of customers with a comprehensive offering and quality of connectivity that is delivered over world class fixed, mobile and broadband networks. The company has a significant presence in 21 countries and 346 million accesses around the world. Telefonica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefonica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 5,192,131,686.



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