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Cloud Service Broker: New Role for CSP in Changing Ecosystem

JuliaOchinero

iStock_000020125051XXXLarge.jpgThe communications industry ecosystem has fundamentally changed. Legacy business models, and their associated revenue streams, have either transitioned to new entrants or been replaced by modern IP-based applications and services. HP believes Cloud — specifically becoming a Cloud Service Broker — provides Communications Service Providers (CSPs) with a route to new revenue streams.  To learn more about becoming a Cloud Service Broker, read this article in our recent Communications Industry Edge Magazine.

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About the Author

JuliaOchinero

Julia Ochinero is a seasoned, but not “old school” marketing profes-sional who continues to be excited by the dramatic changes in the communications industry. Julia joined HP in 2009 as Director of Marketing in Communications & Media Solutions (CMS), and she has maintained Telco marketing leadership roles in Enterprise Ser-vices (ES) and Enterprise Group (EG). In her current role as World-wide Marketing Lead for the Communications Solutions Business (CSB) and Network Functions Virtualization (NFV), Julia is directing initiatives focused on positioning HPE as the organization that can facilitate the communications service provider’s (CSP’s) transition to sustainable, profitable business models. Julia’s Telco and networking experience started in Chicago, IL, working for AT Kearney, Andersen Consulting, BT and Ameritech  where she launched the first consumer voice mail rollout in the Unit-ed States. Andersen Consulting relocated her to Silicon Valley to launch its presence in region during early days of the Internet. While in the Valley, she has served in leadership and consulting roles with companies including Adobe, OpenWave, Novell, Nuance Communi-cations, Pixo and RealNetworks. Previous to HP, she was a consult-ant at Accel Partners, the world’s largest venture capital firm headquar-tered in Palo Alto, CA. Julia’s experience enables her to support marketing needs for both early-stage companies and more mature organizations requiring efficient go-to-market strategies. She holds a bachelor’s degree in Journalism and Creative Advertis-ing (Communications) from Bradley University in Peoria, IL. Julia is married and has two children.

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