Telecom IQ
cancel
Showing results for 
Search instead for 
Did you mean: 

Digesting Mobile World Congress 2014: Six Key Themes and Two Future Scenarios

ruhtra

Entrance.jpgA record breaking eighty-five thousand people attended this year’s Mobile World Congress in February in Barcelona Spain.   Many of us who were there are still digesting the cornucopia of booths, seminars, parties, and the one too many tapas and Rioja we all had. 

 

 

 

 

 

 

See the action with the video version of this blog.

 

MWC Video.jpg

 

 

1.       Face time with Facebook

 

One of the most talked about keynotes was Facebook’s Mark Zuckerberg who took the stage and justified the $19B WhatsApp purchase.  Meanwhile also at the show, WhatsApp announced a voice service on top of their popular messaging.   Zuckerberg also touted a free internet for developing nations initiative which caused much lively debate.  Shortly after the show, Facebook announced the purchase of drone company Titan Aerospace for $60B to support just such an initiative.

 

 

2.       Wearable tech yes… fashionable?

 

As is usual, mobile devices were the most visible Glasses.jpgnew announcements at the show.   Wearable tech adorned many booths, although less of the Google garb then we might have expected.  In general few people were seen actually wearing the tech.  Companies still have their work cut out for them in making their wearables something people want to show off.   Nonetheless Samsung’s curved OLED watch shone brightly and surprised with a Tizen Operating system.   While companies both big:   Huawei, Sony, Motorola, and small:  GoPro,  Fitbit, and Byonym went wearable.

 

On the Smartphone side, Samsung Galaxy 5 was the most hotly anticipated launch.   However many reviewers and the GSMA preferred others.   HTC One rang up “Best Smartphone” and, impressively the Xperia Z2 shoots 4K video.   I liked the LG flex’s ability to make like Gumby while still featuring a great display. Nokia surprised with the X low end Android phone announcements:  a new tone for Nokia in the run up to their Microsoft acquisition.  HP announced new business tablets and showed off our  Slate 6 phone tablet now available worldwide.   On the Slate 6 CNET said “The overall fit and finish is excellent given the price range, and with dual SIM support it would be easy to see this new line building a fan base.”

 

 

3.       Network Function Virtualization made real

 

As has been the case recently, network infrastructure announcements were less visible at the show.  However, the major equipment providers and infrastructure vendors did make a series of announcements.   Multiple companies launched Network Function Virtualization initiatives.  If you haven’t heard of NFV, I recommend you check out the latest White paper from ETSI on the subject.  This new approach to telecom infrastructure has the potential to revolutionize the network with huge Capex and Opex savings as well as dramatically improving innovation potential in Communications Service Providers.

 

HP announced the HP OpenNFV program at MWCOpenNFV.jpg which included a new organization in HP, architecture and set of newly launched products, plus a partner and lab program.   It featured seven of the nine ETSI defined NFV use cases in live demos on its booth.    LightReading summarized the HP announcement concluding that HP’s breadth and partner program are key NFV differentiators.

 

 

 

 

4.       Headline “No News on 5G”

 

In the network core, vendors traded opposing 5G views, meaning no consistent definition exists yet, however many approaches to improving 4G and WiFi were demonstrated.   LTE Advanced featured in many vendors and some service providers’ show participation.  LTE-A’s main attractions are support for highly variable network topologies including Pico and Femtocells, and aggregation of multiple carriers (frequency bands) to provide much higher potential bandwidth.  

 

 

5.       Driving the Connected City

 

GSMA’s connected city program drove a number of IMG_0184.JPG“car-as-mobile-device” launches, including Ford’s high profile launch of the new Ford Focus.    This was quite a coup (not a “Coupe”) for Mobile World as the Geneva Motor Show follows only one week later.  HP’s own Jeff Edlund, with Telsta’s Hugh Bradlow, spoke on Smart Cities and how they can be achieved today.

 

 

 

In some of the smaller booths some Brewbot.jpgcool, if not necessarily ready for primetime, innovations could be found.  I particularly liked the “Brewbot” smartphone-controlled personal brewery and “Joseph” the ceramic Bluetooth speaker which can also be a planter or aperitif dish. 

 

 

 

 

 

 

6.       Whither the Smartphone OS?

 

I dutifully made the rounds to catch up on the Smartphone Operating System trends.    I was disappointed to see that Firefox and Ubuntu, as well as Tizen, all big features of last year’s show, still cannot show significant market penetration.  This is a testament to the ongoing strength of OS market leaders Android and IOS.   

 

 

 

One day, in the not too distant future…

 

As always, the GSMA sets out to showcase the technologies, products and services that are shaping the future of the mobile industry at Mobile World Congress.   In closing this report, I leave you with the following scenarios gestated during a sleep deprived and cramped flight home:

 

In scenario one, Facebook provides free internet to the unconnected masses via drones while Google launches balloons that carry Wi-Fi to places still unconnected.    These brands become bigger than any telecom brand to communications customers in the developing world.

 

Scenario two hits a bit closer to home and plays out in real time:

 

Glance at smart watch – beer time.   Tap to connect to Brewbot and verify via smartphone that beer is proper temperature.   Command connected car to retrieve beer and deliver to friend’s house, where chips and dip are waiting in the Bluetooth speakers playing Smartphone DJ mixed music…. 

 

Oh and don’t forget the Tapas by app.

0 Kudos
About the Author

ruhtra

Comments

Nice summary.  Let those google ballons transport the beer right here.

But you missed all the phones in the fish tanks...

 

What was that about?

ruhtra

Not sure Hugo, maybe some of the new waterproof Xperia's?

 

Labels
Events
June 19 - 21
Las Vegas, NV
HPE Discover 2018 Las Vegas
Learn about all things Discover 2018 in Las Vegas, Nevada, June 19 - 21, 2018.
Read more
See posts for dates
See posts for locations
HPE at 2018 Technology Events
Learn about the technology events where Hewlett Packard Enterprise will have a presence in 2018.
Read more
View all