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Disrupting your business the Uber way with Smart Digital Conversations


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In an article for the Harvard Business Review, Clayton Christensen, the Harvard Business School professor who coined the term disruptive innovation in his 1997 book corrects the record on what he defines as true “innovative disruption”, using Uber as an example of where many commentators go wrong, applying the term too broadly. According to Professor Christensen’s theory, a “disruptive” business has to either originate in a low-end market, move upstream to higher value markets, or create a “new market foothold,” meaning it creates a new market where none existed.

The arguments contradicting Professor Christensen is that Uber’s novel business model has allowed new entrants to move upmarket without emulating the incumbents’ high costs—that is, to follow a disruptive path. And CSPs could learn from it. With 5 billion connected objects growing to 25 billion by the end of 2020, the connections and interactions between these objects and/or people will be astounding. How can CSPs create, the Uber way, these new real time services target advertising or IoT services that will create their own disruptive path?

If, like me, you just take a taxi company business card from a fridge magnet and make a phone call, you have seen your millennial son and daughter looking at you rolling their eyes. “You should not call, Dad, but use this app”.  And by doing that, I will create my own interaction with a platform with an app, the taxi driver, that could be processed this way:

 Blog pic 2.pngA smart digital conversation, such as in this finding a taxi example,   senses, manages, and best leverages the contextual interaction between digital users (including users, connected objects, things and applications across multiple channels and multiple resources. This will create an interaction-oriented application, creating and managing interaction contexts as the basis for capturing real-time conversations, in a similar way that I imagine the Uber app to work.

As the digital world is driven by interactions generated by events coming from multiple channels that usually share a context, organizations and developers are faced with the complexity of modelling these interactions and processing large sets of incoming data events from multiple sources in real time. This creates a disruptive approach defining the new generation platforms that can help CSPs generate revenues from new digital life services, leveraging context-based interactions with presence, messaging, and personal network for smart interaction services such as:

  • Real Time Subscriber Interactions
  • Combined Web services and Telco IMS capabilities
  • Context aware, analytics driven in-app advertising
  • IoT services like connected cars, smart home, smart cities

 The HPE Smart Interaction Server (HPE SIS) provides a complete easy-to-use solution to rapidly create these multichannel real time interaction services, manage and execute these interactions among millions of people, things and applications through the concept of “smart” digital conversations.

 With HPE SIS, a CSP can:

  • Connect users and applications with millions of devices, using multiple interaction channels.
  • Sense digital presence across multiple resources and abstract typical IoT apps siloed technologies.
  • Bridge interactions among people, devices, and applications across multiple channels and resources (bi-directional messaging, asynchronous information queries and reliable, guaranteed notifications).
  • Set up and capture activity streams to create reactive data sources and drive reactive, In-session, state-driven actions.


To learn more about HPE Smart Interaction Server and its smart digital conversation model, take a look at the HPE SIS video and download the data sheet



About the Author


Success-oriented marketing professional with domestic and international experience conveying Value Added Services and IT Services for Communications Service providers’ technologies and markets worldwide, including Cloud Services, Voice and Intelligent Network Services, Network Function Virtualization, Enterprise Mobility, Big Data and Security markets, to achieve leading positions in the cloud, communications and IT service provider segment (direct and indirect).