Telecom IQ
Showing results for 
Search instead for 
Did you mean: 

How to re-think your marketing with HP SPS Next Best Offer solution


NBO paradigm.jpgDespite all the hype to turn themselves into customer-centric companies, most Telco organizations are still product-oriented. Marketing departments, are still organized to sell products throught mass campaign and not to increase customer’s expenditure promoting personalized services. But in the hype competitive telecommunication world, subscribers are inclined to spend more on the companies which offer personalized product and services. In order to increase their profit, Telecommunication companies must switch to a model where the customer’ lifetime value is maximized; they have to embrace new solutions capable of recommending the right product at the right time in the right location: The Next Best Offer solutions


To dowload the full whitepaper

Andrea Fabrizi
"There are three kinds of lies: lies, damned lies, and statistics." (Mark Twain)
0 Kudos
About the Author


I’m the Director of the Big Data and Analytics solution family for the Telecommunication market. My responsibilities include defining the strategic direction of our products, go-to-market, securing the business, manage Profit & Loss and turn around with success the Big Data Analytics in Telecommunication Industry. 20+ years of valuable experience in: building new business, strategy, delivery, partner channel, alliance, sales, marketing, product and people management in Big Data analytics and in Telecommunication

Jan 30-31, 2018
Expert Days - 2018
Visit this forum and get the schedules for online HPE Expert Days where you can talk to HPE product experts, R&D and support team members and get answ...
Read more
See posts for dates
HPE Webinars - 2018
Find out about this year's live broadcasts and on-demand webinars.
Read more
View all