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How to re-think your marketing with HP SPS Next Best Offer solution

Andrea_Fabrizi

NBO paradigm.jpgDespite all the hype to turn themselves into customer-centric companies, most Telco organizations are still product-oriented. Marketing departments, are still organized to sell products throught mass campaign and not to increase customer’s expenditure promoting personalized services. But in the hype competitive telecommunication world, subscribers are inclined to spend more on the companies which offer personalized product and services. In order to increase their profit, Telecommunication companies must switch to a model where the customer’ lifetime value is maximized; they have to embrace new solutions capable of recommending the right product at the right time in the right location: The Next Best Offer solutions

 

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Andrea Fabrizi
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"There are three kinds of lies: lies, damned lies, and statistics." (Mark Twain)
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About the Author

Andrea_Fabrizi

I’m the Director of the Big Data and Analytics solution family for the Telecommunication market. My responsibilities include defining the strategic direction of our products, go-to-market, securing the business, manage Profit & Loss and turn around with success the Big Data Analytics in Telecommunication Industry. 20+ years of valuable experience in: building new business, strategy, delivery, partner channel, alliance, sales, marketing, product and people management in Big Data analytics and in Telecommunication

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