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It All Starts with the Network

JuliaOchinero

NFV (2).jpgIn an increasingly connected, mobile and social world, revenue streams from legacy business models are decreasing and must be replaced. Communications Service Providers (CSPs) are  searching for new revenue streams and operating models.  They seek to open new markets, create new business models and increase the partner ecosystem. This new world is about becoming the disruptor—instead of the disrupted.

 

The Network is both the challenge and the resolution of this vision  - The New Business of the Network. 

 

All the growth and opportunity we talk about – resides and relies on the elasticity and scalability of this network.  You simply can’t continue to provision network capacity in the traditional way because the revenue simply isn’t there to support continued Capex on more of the same hardware.  A transformation in approach is needed in order to bring the costs of service vision in line with the profit that can be generated in the digital value chain.

 

We believe that NFV – promises to radically take down your infrastructure capital and operational costs— while providing a more agile environment to introduce new services. 

  

In this four-part blog series on The New Business of the Network, we seek to set the context for the exciting possibilities that open up when networks break free of siloed technology and take advantage of something IT has used for decades—virtualization. Importantly, there are two sides to the network story. In the IT environment, the emphasis is on datacenter consolidation and centralization of applications in one, or a few, datacenters. In Telco environments, a more flexible, distributed architecture—with datacenters and points of presence located throughout a coverage area—is needed to support latency and availability requirements. So network functions need to be embedded into the network and deployed in the network core, the metro, the edge, or the access tier. In addition, Communications Service Providers (CSPs) need to manage and orchestrate the distributed datacenters and networks as a single virtual cloud.

 

To succeed, these worlds need to come together. And HP is well-positioned to help bridge them.

 

CSPs need an Network Functions Virtualization (NFV) platform, which merges the best attributes of IT—agility and low costs—with capabilities needed for carrier applications, and proven cloud computing and IT. This needs to be merged into the networking domain, so CSPs can reduce equipment, operational costs and power consumption while speeding time-to-market for new services and functionality.

  

Additionally, the ecosystem is evolving. With NFV, CSPs will  work with new vendors. They can also continue working with existing vendors—many of whom have moved away from proprietary equipment toward software-only solutions, running on industry-standard commodity servers, switches, and storage equipment. This software-based approach enables a much higher degree of automation. In an NFV environment, operational processes (such as service deployment, on-demand resource allocation, failure detection and on-time recovery), and software upgrades can be programmed and executed with little or no human intervention. Zero-touch. Think about that!

 

Service providers can evolve their operational processes away from the siloed models of today toward a more horizontal approach. The starting point is the shared infrastructure where all virtual network functions are running. This puts them in a prime position to quickly trial and deliver new applications and services. 

 

Join HP at Mobile World Congress

 

To hear more about The New Business of The Network—and specifically about HP and NFV—visit us at Fira Gran Via, Hall 3, booth 3A20 at Mobile World Congress in Barcelona, Spain, February 25-26.

 

Make your plans now to join HP at Mobile World Congress (MWC) in Barcelona, Spain to learn more about leveraging new operating models, extending market reach, and engaging with non-traditional and emerging partners to remain competitive.

 

Select from a range of HP activities at MWC to best meet your specific business needs—from solution demonstrations to executive programs.

 

For additional information, please contact the HP event team concierge@hpatmwc2014.com or your HP representative.

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About the Author

JuliaOchinero

Julia Ochinero is a seasoned, but not “old school” marketing profes-sional who continues to be excited by the dramatic changes in the communications industry. Julia joined HP in 2009 as Director of Marketing in Communications & Media Solutions (CMS), and she has maintained Telco marketing leadership roles in Enterprise Ser-vices (ES) and Enterprise Group (EG). In her current role as World-wide Marketing Lead for the Communications Solutions Business (CSB) and Network Functions Virtualization (NFV), Julia is directing initiatives focused on positioning HPE as the organization that can facilitate the communications service provider’s (CSP’s) transition to sustainable, profitable business models. Julia’s Telco and networking experience started in Chicago, IL, working for AT Kearney, Andersen Consulting, BT and Ameritech  where she launched the first consumer voice mail rollout in the Unit-ed States. Andersen Consulting relocated her to Silicon Valley to launch its presence in region during early days of the Internet. While in the Valley, she has served in leadership and consulting roles with companies including Adobe, OpenWave, Novell, Nuance Communi-cations, Pixo and RealNetworks. Previous to HP, she was a consult-ant at Accel Partners, the world’s largest venture capital firm headquar-tered in Palo Alto, CA. Julia’s experience enables her to support marketing needs for both early-stage companies and more mature organizations requiring efficient go-to-market strategies. She holds a bachelor’s degree in Journalism and Creative Advertis-ing (Communications) from Bradley University in Peoria, IL. Julia is married and has two children.

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