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NAB 2017 Wrap Up: Insights into hybrid IT for media, virtual media functions, video storage & more


HPE_Transforming_TV_NAB.jpgHPE demos at NAB Show 2017The National Association of Broadcasters (NAB) Show is the most heavily attended US tradeshow in the Media and Entertainment (M&E) sector with over 103,000 estimated in attendance. Here technology and media converge as companies from across the industry gather on a large scale in Las Vegas to accelerate the future of television. Broadcasters, Multi-channel Video Programming Distributors (MVPDs), Digital Service Providers (DSPs), independent software vendors (ISVs), along with the rest of the M&E industry are all gathering to answer the same question: How can I improve performance, launch new services, and meet the increasing consumer demands, all while lowering cost? Hewlett Packard Enterprise (HPE) and our ecosystem of solution developers were among the industry leaders at NAB sharing strategies, use cases, solutions, trends, and more. Some of the hottest topics at the show included Hybrid IT for media, open ecosystems, virtual media functions and their orchestrators, leveraging the Intelligent Edge for video processing, meeting increasing demand for video storage, and implementing OTT distribution.


NAB visitors discovered how HPE enables customers to optimize their media services value chain and align with their operations strategy, from content management to content distribution and customer experience. HPE introduced and demonstrated its new OTT/IPTV virtual media processing platform, HPE virtual Headend Manager (HPE vHM), where visitors could experience how easily they can adapt to new encoding technologies without adding complexity, reduce overall CAPEX significantly and enable new revenue streams, all at the same time. Another major demonstration was our Media Workflow Master solution (HPE MWM), a comprehensive management tool to unify and automate media functions and tasks, such as ingest, enrich contents, aggregate metadata through external or internal databases, transcode, QA and distribute connecting multiple subsystems. To create rich and immersive customer experience, to reduce or control churn, HPE presented innovative solutions for customized content, advertising, social media, recommendations, real-time consumption monitoring, and proactive potential outages detection through advanced analytics.

David Sliter, Global VP & General Manager of Communications Solutions Business, explains “With HPE's unique media industry and virtualization expertise, customers accelerate their transformation to Media Cloud solutions, create new revenue streams, leverage elasticity, adapt to new TV consumption models, and reduce IT Infrastructure costs”.


Imagine_Cloud_Playout_Power_Session.jpgIP Cloud Playout: Come on in, the Water is Fine – (starting from the left) Steve Smith, Cloud CTO, Imagine Communications; Mark A. Sanders, GM - Enterprise Video (Engineering), Telstra; Mauricio Felix, Senior Project Manager, TV Globo; Dario Scacciati, Senior Director Global Business Development, Media & Entertainment, Microsoft; Andrew Bender, Account Chief Technologist, Global Accounts, HPEWhen talking about Hybrid IT and IP adoption in media networks, the industry agrees that if you have not started your transformation yet, you are behind. Leading the charge towards IP are top tier broadcasters like Fox Networks, Disney/ABC, Sinclair Group, and Viacom. This transformation enables them to create larger, better solutions and services while shortening time-to-market. However, making this journey to compute requires strategic planning and support. Mark Sanders, GM – Enterprise Video (Engineering) from Telstra, recommends that companies “start small and put [Hybrid IT] in your labs and proof of concepts (PoCs) to allow time to find learnings or issues and fine tune the technology to meet your needs.” Beyond starting small, vendors such as Microsoft, HPE, and Imagine Communications confirmed that finding the right partner is essential to making this daunting transformation more manageable. They advise to accelerate IP adoption with a partner who understands both the Cloud and IT way of doing things, the demands of video workloads, and has a strong partner ecosystem of innovative solutions and services. HPE’s Account Chief Technologist, Andrew Bender, explained that a partner on this journey needs to provide “more than nuts and bolts, as broadcasters are looking for strategy and network reliability for services that can scale.” The implementation of Hybrid IT into media networks is not only within the data center, disruption is also taking place out at the Edge.


 Intel_Interview_w_Dr_Tom_Bradicich.jpgDr. Tom Bradicich from HPE (left) and Jim Blakley from Intel (right) discuss the impacts of leveraging the Intelligent Edge in mediaBy shifting compute, storage, and networking out to the Intelligence Edge, broadcasters and other video content providers can improve efficiency and lower costs by greatly reducing space and energy in their data centers. In an interview with Jim Blakely, General Manager of Visual Cloud Computing at Intel, Dr. Tom Bradicich, Vice President and General Manager, Servers, Converged Edge, and IoT Systems at HPE, shared that “by leveraging battle-hardened platforms that were made to move out of the data center, like HPE Edgeline and HPE Moonshot, broadcasters can minimize latency, increase bandwidth, lower costs, reduce vulnerability, improve reliability, reduce duplication, and enable geo-fencing.” At NAB, companies across the show floor were leveraging Intelligent Edge video processing to run their innovative media solutions. Partner demos that leveraged HPE platforms for Edge computing at the show included Nokia's newly announced “skim storage” solution that delivers a more responsive and immersive Internet TV experience, while cutting the cost of cloud DVR deployment by up to 40%, Ittiam’s newly announced 10 bit 4:2:0 HEVC encoder, eBrisk’s state of the art H.265 solution with FPGA acceleration, Voysys’ innovative viewing experience supporting 3D transitioning and virtual screens, and Intel Software Tools for fast hardware-accelerated transcoding.


The demand for video-optimized storage solutions has been growing to meet the storage requirements driven by new video formats (4K, 8K, Ultra HD, Virtual Reality, etc.). According to the recent “Global Media and Entertainment Storage Market, Forecast to 2022” Report from Frost & Sullivan, the M&E storage market will grow 10.4% from 2016 to 2022 and continue to increase in the following years. At NAB, Scality shared how their storage solutions paired with HPE’s platforms are revolutionizing digital media. HPE is also providing solutions through Qumulo, EditShare, StorageDNA, and Scalelogic to meet this growing demand and provide customers with an alternative to EMC Isilon.


Beyond the disruption taking place in media network’s infrastructure, NAB also featured the advancements taking place on top of the network. To compete with Over-The-Top players like Netflix, Amazon, and Google’s YouTube, broadcasters, MVPDs, and DSPs are looking to implement their own OTT distribution and grow one-on-one relationships with customers. Brad Wall, Senior VP Network Operations at Disney/ABC Television Group explains that “as the consumer is changing, the way we broadcast is changing”.


These are just a few of the many insights, trends, and innovations showcased at year’s NAB Show. The momentum with which the Media and Entertainment industry is innovating does not look to be slowing anytime soon. To be successful in this evolving industry, implementing the best mix of solutions for your workloads and data center environment is essential. HPE works closely with broadcasters, MVPDs, DSPs, and the ISV community, to deliver the platforms and services of choice for their specific needs. Join us later this year at IBC 2017  for more as HPE and our partner ecosystem continues to accelerate the future of television.


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