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No longer in the center — CSPs find new opportunities


Ezine.pngOnce squarely in the center of the communications industry ecosystem, the role of the Communications Service Provider  (CSP) has rapidly changed. The network has been commoditized. Over-the-top players dominate the consumer experience. Modern IP-based networks, applications, and services have brought down the walls between players. New cloud infrastructures, mobile device technologies, trends toward consumerization of the enterprise, and liberal Bring Your Own Device (BYOD) policies fuel higher user expectations for an expansive digital lifestyle. All of this spells both a challenge and an opportunity for CSPs.


Check out the Mobile World Congress edition of our Industry Edge magazine. There you’ll find interesting articles focused on how the CSP is tackling these opportunities. Read about:  


  • How new research from the CMO Council points to how Big Data can help you secure revenue from behavior-based pricing.
  • Why managing the mobile application lifecycle intensifies, as we work to provide universal access to people, applications, and data.
  • How Machine-to-Machine (M2M) communications in the cloud exponentially expand connectivity requirements.
  • How Managed Security Services (MSS) open new revenue opportunities for providers.


Click to read or download the Mobile World Congress edition of our Industry Edge Magazine issue focused solely on the communications industry

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About the Author


Julia Ochinero is a seasoned, but not “old school” marketing profes-sional who continues to be excited by the dramatic changes in the communications industry. Julia joined HP in 2009 as Director of Marketing in Communications & Media Solutions (CMS), and she has maintained Telco marketing leadership roles in Enterprise Ser-vices (ES) and Enterprise Group (EG). In her current role as World-wide Marketing Lead for the Communications Solutions Business (CSB) and Network Functions Virtualization (NFV), Julia is directing initiatives focused on positioning HPE as the organization that can facilitate the communications service provider’s (CSP’s) transition to sustainable, profitable business models. Julia’s Telco and networking experience started in Chicago, IL, working for AT Kearney, Andersen Consulting, BT and Ameritech  where she launched the first consumer voice mail rollout in the Unit-ed States. Andersen Consulting relocated her to Silicon Valley to launch its presence in region during early days of the Internet. While in the Valley, she has served in leadership and consulting roles with companies including Adobe, OpenWave, Novell, Nuance Communi-cations, Pixo and RealNetworks. Previous to HP, she was a consult-ant at Accel Partners, the world’s largest venture capital firm headquar-tered in Palo Alto, CA. Julia’s experience enables her to support marketing needs for both early-stage companies and more mature organizations requiring efficient go-to-market strategies. She holds a bachelor’s degree in Journalism and Creative Advertis-ing (Communications) from Bradley University in Peoria, IL. Julia is married and has two children.

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