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Reducing time to market with increasing complexity


Author: Cristina Lewis, Digital Video Solutions, Hewlett Packard Enterprise


Blog.pngIt almost seems like an oxymoron – taking products to market faster within an environment that continues to grow in complexity. Whether you are a broadcaster, communications service provider (CSP), content creator or OTT pure player (i.e. Netflix), the increasing complexity of the market is a reality you face.


This complexity is due in part to the ever increasing demand for OTT video consumption anywhere, anytime on any device. Whether its live streaming content or video on demand (VOD), the increase of devices accessing video, means more formats, compression standards, bit rates, etc. that providers must accommodate to remain competitive. This has been one of the main drivers in creating more complexity, and the second is the influx of competition from a variety of companies converging onto the digital video streaming market and creating customer churn. From Netflix, Hulu, Amazon, Broadcasters OTT offerings, to CSPs creating their own exclusive content, the choices are almost overwhelming, yet still being consumed at an aggressive pace.


Recently, a CSP in the Middle East wanted to tackle this challenge and began working with HPE to implement our Media Workflow Master (MWM) solution that would give them the opportunity to reinvent their workflows, accelerate their digital production and deliver more video to their subscribers, up to 15% faster than before with VOD content.


From content ingest to management to distribution, MWM automates and orchestrates the end to end media workflow on an open, virtualized platform that allows you to choose the vendor or product you prefer for your media operations.


The modular MWM solution manages a comprehensive set of media workflow functions, such as:
• Content management processes are automated for tasks like cataloguing, video processing, transcoding, and closed captioning – which are generally manual tasks – thereby reducing operation costs.
• EPG aggregation and management of multiple sources in different formats, and services for catchup and cDVR
• Managing resources for tasks such as processing or transcoding automatically as needed
• Workflow orchestration for end to end VOD and live playout
• Enrichment of metadata to increase customer’s video experience and create more profitable and additional monetization opportunities


To learn more about how MWM can automate and orchestrate your media services value chain and increase your time to market with new video and services, join us September 15-19 at our booth in Hall #9 MS62 @ IBC 2017 in Amsterdam, Netherlands.


Learn more about HPE media solutions at

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Jan 30-31, 2018
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