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Stop “All You Can Eat” Menus


HP_RGB_0402_120408_HULT_0300.gifEver stood at a buffet line at a hotel? You know, one where you paid for “all you can eat” but, in reality, you just wanted the shrimp?  You leave feeling a little ripped off don’t you? Kind of the same thing with “all you can eat” pricing of mobile subscription services. Perhaps you only use voice occasionally and Facebook mostly, but you pay for more minutes than you ever use. Consumers are increasingly expecting subscription plans to be customized, based on their unique usage habits. To get a handle on how CMOs are integrating data insights into their service offerings, mostly to improve customer satisfaction, HP and the CMO Council partnered on a study titled “Profitability from Subscriber Acuity: How leading CSPs are Embracing Behavior-Based Pricing.


If you are attending Mobile World Congress, come hear Miguel Carrero, director of Actionable Customer Intelligence, Enterprise Services, HP, and Liz Miller, VP Programs, CMO Council share the results of their study. They are speaking February 27th, 14:35-14:50, Hall 4, Conference Village, Auditorium 5 – as they join the “learning from consumer behavior”session.


As long as you are exploring ways to further leverage data to improve your business, don’t miss an opportunity to register for a chance to win an HP Elite Pad 900 – simply by registering and attending ourBig Data and Analytics Transformation workshop. These highly interactive sessions are designed to help you truly understand what it takes to transform your organization leveraging data.You must be in attendance at the workshop to win!  Register by emailing to schedule your workshop today.

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About the Author


Julia Ochinero is a seasoned, but not “old school” marketing profes-sional who continues to be excited by the dramatic changes in the communications industry. Julia joined HP in 2009 as Director of Marketing in Communications & Media Solutions (CMS), and she has maintained Telco marketing leadership roles in Enterprise Ser-vices (ES) and Enterprise Group (EG). In her current role as World-wide Marketing Lead for the Communications Solutions Business (CSB) and Network Functions Virtualization (NFV), Julia is directing initiatives focused on positioning HPE as the organization that can facilitate the communications service provider’s (CSP’s) transition to sustainable, profitable business models. Julia’s Telco and networking experience started in Chicago, IL, working for AT Kearney, Andersen Consulting, BT and Ameritech  where she launched the first consumer voice mail rollout in the Unit-ed States. Andersen Consulting relocated her to Silicon Valley to launch its presence in region during early days of the Internet. While in the Valley, she has served in leadership and consulting roles with companies including Adobe, OpenWave, Novell, Nuance Communi-cations, Pixo and RealNetworks. Previous to HP, she was a consult-ant at Accel Partners, the world’s largest venture capital firm headquar-tered in Palo Alto, CA. Julia’s experience enables her to support marketing needs for both early-stage companies and more mature organizations requiring efficient go-to-market strategies. She holds a bachelor’s degree in Journalism and Creative Advertis-ing (Communications) from Bradley University in Peoria, IL. Julia is married and has two children.

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