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Video analytics that provide increased intelligence and decreased expense


Author: Cristina Lewis, Digital Video Solutions, Hewlett Packard Enterprise



 Some say knowledge is power, and all knowledge starts with factual data. Recently, a European top tier communications service provider enlisted HPE to design and implement an end-to-end advanced analytics tool that would help them understand their customers’ content viewing experience in real time. As a result, this CSP had the power to improve their network’s video delivery quality, reduce customer churn and lower operational expense.


The HPE Video Performance Platform solution that was implemented is used to detect bottlenecks and outages in real time and provide complete service impact analysis. This solution brings a new level of granularity to database searches and filtering, analyzing asset popularity, video performance, and device types.


In addition, the CSP was able to gain insights on their customers’ behaviors, patterns, and preferences – down to the individual customer device. With this valuable information, the CSP is developing personalized video services with customized content genre, targeted advertising, and price bundling.


Aggregating raw data across all areas of a media services platform, not just from the CDN, may seem like information overload, but that is the beauty of the VPP solution. Its automated analysis, modeling and advanced reporting delivers sophisticated intelligence. So not only is the raw data now turning into insights that create proven knowledge to make strategic business decisions, but it is done with the same number of resources and infinitely more data.


Are you ready to gain this kind of knowledge and power? Come see us at IBC 2017 Hall #9 MS62 to learn more about HPE Video Performance Platform (VPP).


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