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The connected consumer for retail: Location-based services delivering new shopping experience

 7302.TusharHalgali_sm.jpgTushar Halgali,

Senior Manager, Deloitte Consulting LLP 


Jeet Poonater,Jeet Headshot.jpg

Senior Consultant Deloitte Consulting LLP.


It’s no secret that retail has changed in the last decade.   Foot traffic is down, digital spending is up, and profit margins are shrinking. As a result, retailers are scaling back their brick-and-mortar footprint.  And that’s a problem, because for retailers brick-and-mortar matters. But what if there was a way to get the best of both worlds: to use digital to boost the brick-and-mortar experience, for retailers and their customers?

What if you could use digital to optimize in-store operations and efficiency? To leverage insights—not opinions—to drive business decisions? And to create unique customer experiences, transforming stores from places to shop to places to engage? Now you can. 


Connected Consumer_deloitte.pngCreated by Deloitte and Aruba, a Hewlett Packard Enterprise company, Connected Consumer for Retail is a business-ready IoT solution that can help retailers better connect with their customers while improving in-store operations. Connected Consumer for Retail combines “intelligence from the edge” with location, contextual, and behavioral data capture from Aruba — all driven by the industry experience and time-tested delivery methodologies Deloitte is known for.

Together, they work to help maximize margins from your largest revenue channel: your stores. Because when customers engage in enhanced, personalized experiences, when in-store operations run efficiently, and when decisions are designed to create a smooth shopping experience, big things can happen. Revenue can grow as store traffic increases and customers are guided towards what’s right for them, building brand loyalty. Costs can drop as you optimize labor and operational expenses — shifting to smart security systems that decrease loss and theft, and RFID technology that increases inventory accuracy. Meanwhile, you’re tracking in-store traffic data and insights throughout your stores, which can let you improve operations while quickly adapting to your customers’ changing preferences. And since Connected Consumer for Retail uses modular, standards-based hardware and software components, you can customize the solution to fit your needs, letting you build off existing investments and add value to what you already have.  

From retail to restaurants, from hospitals to hotels, Connected Consumer for Retail can help you better serve your customers while improving your real-world operations. It’s time to reinvent brick and mortar.

If you are attending HPE Discover Las Vegas, you can find out more at this session: The connected consumer for retail: Location-based services delivering next generation in-store shopping experiences on Tuesday, June 19, 9:00-9:30.

Think Big, Start Small, and Scale Fast with Connected Consumer for Retail, the retail-ready IoT solution.  Learn more about Connected Consumer for retail here, or visit the Deloitte website to learn more about the alliance between Deloitte and HPE.

Follow the link to see what Deloitte will be presenting at HPE Discover Las Vegas and  join these sessions:

An IoT journey to the refinery of the future (PNL 4852,  Wednesday, June 20, 2018, 04:30 p.m. - 05:30 p.m. ) 

Enabling the digital workplace: Win the Talent War utilizing location-based services to unlock a truly mobile workforce (B4942, Tuesday, June 19, 2018 12:00 p.m. - 01:00 p.m.)

Turnkey IoT for asset monitoring and maintenance  (T5231, Wednesday, June 20, 2018 ,03:00 p.m. - 03:30 p.m. )

Empowering the Digital Enterprise to be more efficient and innovative through data-driven insights from the Internet of Things (IoT)
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