Transforming Customer Engagement in Banking through Metaverse

[G-shankar]

Future is Metaverse! Projected to be a 8 trillion Market by 2030! Thats really big.Banks are among the entities that are most positioned to meet the Metaverse’s growing need for digitally native currency and identification.

#Metaverse, emerges as a promising technology shift, it will change the way education, tourism, Social life, Entertainment, Gaming focusing in personalising services, refine customer engagement in the predigital era.

The long transisting Pre Digital to Digital Era will see the lights of its day with Metaverse being a full reality in physical world. #technology #digital #tourism. Unlike Blockchain adoption challenges for Businesses, This new Cool #Blockchain leveraged Technology will become a reality very soon next to AI.

Architecting a All New Banking Experiance

BFSI, A industry which stayed ahead in technology adoption has already started its entry with some global banks testing out usecases of Personalisation of Services for Whole new Generation  from Payments to Virtual Avatar of Cusumer in Digital era, Insuring and Lending against Crypto currency and NFTS, Creating a Digital Market Place, Rewards and Loyalties through NFT and Digital Collectibles and more importantly bringing back the Nostalgic Branch Banking Era of 90s to Digital Era with Virtual Branch Banking Experiance.

Remember internet banking in the 90s? It didn’t destroy banks. It strengthened them while also drastically lowering operational costs and offering use cases that would have seemed unthinkable to bank personnel.

An avatar adviser could easily walk to them for an appointment; you can enter the PIN, withdraw funds into your digital wallet, and maybe use those funds to purchase a book in the store next to it. Unbelievable? It’s all possible, provided the banking industry pushes the boundaries of what is physically possible.

The metaverse could enable superior customer experiences

Every new technology adoption goes through the journey of adoption. Banks have been very systemic and graceful in transforming seamlessly. None of us have felt disruption while the technology backbone of our banks was fasttransforming for decades to something big. Kudos to those IT & Operations of Banking ecosystem. Short, Medium and Long term benefits of Metaverse cans start from creating immersive experiences for branding and advertising or as virtual centres for training and development and step forward to include using virtual branches to engage better with customers, launching virtual trading floors attracting the generation born in digtial age. As the Investments across apps and services set to expand rapidly and more players enter the metaverse, banks and fintechs, in the long-term, will be able to onboard potential customers, offer benefits of crypto wallets, as well as integrating all financial businesses into a single metaverse platform.

The journey of Metaverse in our Banking ecosystem is simply at the tip of the iceberg. There is a lot of potential for innovative use cases which could usher in further change!

Fasten Up! Get ready for an exciting banking experiance waiting for all of us in years to come.

The future will depend on how well bankers, designers and security analysts are able to identify the elements and offer a unique customer experience to the future generations while preventing fraud and addressing concerns around privacy and data protection. Metaverse will be the playground for the future generations. The challenge will be how to leverage its unique features to design a truly immersive user experience for customers visiting the bank digitally.

HPE Pointnext Services & Virtual Reality for Businesses

HPE Pointnext Services has created a use-case-driven approach to realizing customers’ VR experiences. These experiences could be horizontal use cases (e.g., VR used for individual productivity or team collaboration) applicable to a wide range of staff in an organisation. Or they could be vertical ones (e.g. data-driven VR newsroom, advisory customer workshops or cybersecurity training) applicable to a narrow set of employees based on their job role or function.

Bridge the gap between your digital vision and reality with global technology services from HPE. Accelerate your digital transformation and gain the ability to operate from edge to cloud with the strategic help, operational support and training you need

The team pinpoints VR device enrollment and management solutions and helps you  formulate the right VR desktop environmentfor your end users—on-premises, private cloud, as-a-service, fully cloud, or hybrid
approach.

We are at the start of an exciting journey with enterprise VR, comparable to the early days of mobile phone technology. VR workplace services is an innovative part of any modern digital workplace deployment. Using either an on-premises or cloud deployment model, it provides organizations with the innovation and
security that meets ever-changing business and IT operational needs

VR workplace services include the following key modules:
• VR workplace CIC demo
• VR workplace discovery workshop
• VR workplace POC deployment
• VR workplace enterprise implementation

https://www.hpe.com/us/en/services/edge-technology.html

#cloud #meta #virtualrealityexperience #banking #digitalbusinesstransformation #augmentedreality #VR #aiforbusiness #metaverse #nftcommunity #cryptocurrency