Servers & Systems: The Right Compute
RobertChecketts

Dances with data: Exploring new revenue streams for small and midsize media and telecom businesses

Your SMB is likely sitting on a wealth of data just waiting to be monetized. A new video unpacks the possibilities.

If data is the new currency of the digital world, it’s fair to say that small and midsize media and telecommunications companies are awash with it. They have successfully accommodated the massive increases in data volumes flowing through their networks and data centers with the rise of pervasive mobility – a trend that will only accelerate with 5G. Many have become extraordinarily adept at analyzing data to optimize their content and improve customer service.

HPE Small Business IT Solutions Media and Telecom.jpgBut new ways to leverage this valuable asset extend far beyond what most of these SMBs have achieved so far. In fact, it can be hard to keep up with the opportunities. HPE experts Sandy Ono and Rama Krishna explore some truly exciting potential new revenue streams in an on-demand video from HPE Discover Virtual Experience: Your Data is Your Currency – Disrupt Yourself or Be Disrupted. Sandy is our VP of Marketing Strategy for eCommerce and SMB; Rama is on our Data Intelligence and Technology Marketing team.

Watch the video to learn:

  • Why data is the key to expanding your business into adjacent markets
  • How to get started with as-a-Service offerings leveraging your content and analytics as well as middleware platforms and the data itself
  • How to exploit contextual elements of your data to uncover market needs that you can meet with new products and services
  • How HPE used a simple model to monetize its own data, and now brings the same capabilities to customers.

Sandy and Rama also offer their Top 5 Tips for making the most of your data. And, most importantly, they present a high-level map of the digital supply chain and explain what’s involved in managing it well – all the way from data creation and storage, to integration of the digital user experience, to online billing and payments.

Learn more about HPE small business IT solutions.

Our new ebook gives you a strategic overview of HPE Small and Midsized Business Solutions and explains how they accelerate your digital transformation: Media and Telecommunications Solutions for Small and Midsized Businesses.

You can find more info about all of our SMB solutions for specific verticals, including Media and Telecommunications, here: HPE Industry Solutions for Small and Midsized Businesses.


Robert Checketts
Hewlett Packard Enterprise

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About the Author

RobertChecketts

Robert has over 25+ years of IT Marketing and Product Management leadership experience spanning country, Regional and WW organizations. Robert is a marketing executive with extensive experience in field marketing, channel marketing and product marketing on a global basis and is driven to deliver SMB’s end-to-end affordable infrastructure that’s secure from the start, optimized for every workload, packaged for many consumption models, ready to scale, and easy to manage.