A Home Run for the Partner Channel: Introducing HPE GreenLake Flex Capacity for partners

[ServicesExperts]

By Max Ramos,

Senior Sales Manager HPE Pointnext WW Sales and Category Management

In business, nothing beats the feeling of confidence you get from knowing that your offerings are aligned with a fast-rising market. And it’s hard to think of a faster-rising market than consumption-based IT. Businesses of all types and sizes are increasingly looking to cover infrastructure expenditures on a monthly, pay-as-you-go basis. In fact, by 2020, consumption-based procurement will account for as much as 40 percent of enterprises’ IT infrastructure spend, according to research from IDC¹.

That’s a vast opportunity – we at HPE estimate it’s in the $16 billion range – and we’re determined to help our partners cash in on it. At our 2018 Global Partner Summit in June, we announced HPE GreenLake Flex Capacity for partners, a new offering that makes it easier and more profitable for you to sell our breakthrough on-premises, pay-as-you-go solution. HPE GreenLake Flex Capacity combines the scalability and flexible economics of cloud with the security and performance of on-prem. It’s an experience that is the best of both worlds – a simple, pay-per-use technology model with the risk management of data that’s under the customer’s direct control. 

A success with customers, now with partners

We’ve combined the hardware, software and services your customers need to capitalize on high-return initiatives like software-defined infrastructure, all-flash storage and private cloud. HPE GreenLake Flex Capacity for partners provides repeatable standard architectures on pre-configured infrastructure, including HPE Synergy 480 Compute Modules, HPE 3PAR StoreServ 8200 and 9450, and HPE ProLiant Microsoft Azure. We provide indicative pricing, so you can submit accurate proposals easily and quickly, greatly accelerating your sales cycle and building the pipeline.

Your customers want to talk about consumption-based models, and with HPE GreenLake Flex Capacity for partners, you can control that conversation. It’s a consolidated, simplified solution that provides true pay-per-use flexibility. You own and control the contract, written on your own paper. You can provide your own value-added services on top of the contract or blended into it.

We think this is an appealing opportunity for a wide range of HPE integrators, resellers, and distributors who can provide the right level of services to customers. If you have customers who are engaged in digital transformations and looking at ways to speed their time to value, HPE GreenLake Flex Capacity is a great fit. Or if you have customers with a business model that requires a close match between expenditures and business growth, you’ll definitely want to investigate this solution.

For more info, I’d recommend this CRN.com article: 5 Reasons HPE GreenLake Is a Hit. Also another CRN piece, HPE GreenLake Sales Pipeline Is Growing Exponentially, featuring a short video overview by yours truly (see below). And on SearchITChannel, HPE GreenLake targets channel with on-premises consumption opportunity.

Related posts:

• HPE GreenLake Flex Capacity: A New Paradigm for Consumption-Based IT, by Don Randall
• HPE GreenLake: IT Flexibility on Steroids (Video), from ESG
• Hybrid IT Made Faster, Simpler, Easier: A Consumption-Based Approach, by John Treadway

 About the Author:

Max Ramos is a Senior Sales Manager with HPE Pointnext Worldwide Sales and Category Management, responsible for WW Channel execution for HPE GreenLake Flex Capacity. 

Max has spent 20 years in HPE in various sales and sales leadership roles, most recently as Senior Sales Manager, East Annuity and SMB Sales, where he led a team of 30+ TS Sales Professionals.  Max has also held various Sales Leadership and Program Management roles in his time at HPE, including helping to launch ServiceONE in Latin America to complete the world-wide rollout. 

Max has a BBA in Marketing from Baruch College in New York City and an MBA in Management from Rider University in New Jersey. 

1. IDC FutureScape: Worldwide Datacenter 2018 Predictions, Nov. 2017