Changing the world: How Avid helps create your favorite stories

[MattQuirk]

Picture your favorite movie or TV show. Think about how much it means to you.

Chances are, it was made with tools by Avid Technology Inc.

From hit series like Breaking Bad and Stranger Things, to classics like Jurassic Park and blockbusters like The Avengers, Avid’s editing software is behind many of the most iconic stories of our time. Its tools also help networks like CNN run major news and sports broadcasts, keeping global audiences informed and entertained. 

The team at Avid believes creativity builds community. With the help of HPE OEM Solutions, Avid enables production teams to craft stories that leave a lasting impact, capture the events that shape society, and share them all with the world. 

A legacy of innovation 

For a long time, video editing was a painstaking manual process. Editors had to work on footage in the order it appeared on tape. If they wanted to add a new scene or fix a mistake, they’d have to start over from scratch.  

Then, in 1989, Avid introduced digital video editing on desktop computers, letting editors work on any part of the footage at any time, thus giving them newfound creative freedom. It changed the industry for good, which is why Avid is trusted by the industry’s top creatives—many of them learned their craft using Avid tools.  

Fast forward to today and creatives are under more pressure than ever before, with tighter deadlines, smaller budgets, and fiercer competition. And yet, news cycles are moving faster and the demand for entertainment grows day by day. Production teams must do more with less, and they need the right tools for the job.

Luckily, Avid continues to help creatives rise to the challenge with software made to enhance their productivity and creative capability, just like it did decades ago. 

Helping creatives do legendary work 

Avid focuses on two core areas: giving editors the tools to craft their vision, and enabling teams to manage the entire production process from concept to final cut. 

• Avid Media Composer is packed with professional editing features—from timeline editing and transitions to eye-catching visual effects. Editors can even customize their workspace to suit each project, keeping essential tools within easy reach. 
• Avid MediaCentral helps global production teams stay on top of multiple workflows at once, while collaborating as if they’re in the same room. Teams can manage timelines and resources, share footage, and control access to confidential assets, all through a virtualized post-production environment. 

Avid is also building new AI capabilities into its software, letting creatives automate time-consuming tasks like organizing scenes and turning dialogue into transcripts. 

For real-world examples of how it empowers production teams, check out Avid’s Artist Spotlight series. It celebrates the work of editors behind some of today’s most impactful media and offers a glimpse behind the scenes. 

Avid and HPE OEM

For years, Avid has partnered with HPE OEM for reliable, scalable IT infrastructure and advanced computing capabilities. The partnership allows Avid to strengthen its position in the market while branching out with exciting innovations, from virtualized servers to AI. 

• Virtualization support. HPE OEM experts train Avid’s distributors on the ins and outs of virtualization technology, so they can sell Avid’s products with confidence. HPE also provides pre-sales support, fielding clients’ technical questions so Avid’s team can focus on delivering the best solutions. 
• Reliable hardware. Broadcasters tend to rely on their servers for several years. With HPE OEM Solutions’ seven-plus years of maintenance services and long-lifecycle servers, Avid ensures its hardware is supported across its entire deployment. Each server is co-branded with custom Avid bezels, making them easy to distinguish in busy data centers. 
• Accelerated innovation. Backed by robust infrastructure, Avid can explore new technologies like AI-powered workflows and hybrid cloud. Plus, by using HPE GreenLake’s pay-as-you-go model, Avid can offer its services via subscription, lowering costs for customers and driving Avid’s sales. 
  
  

In the words of Yosuke Tashiro, Regional Sales Director/Asia at Avid: “To provide optimal video production solutions to our customers, it is essential to have an OEM partner that can offer high-performance and reliable server products along with an extensive support system. The HPE ProLiant servers and HPE OEM Solutions have precisely met those expectations.” You can view the full story here.

We’ll continue to support Avid with market-leading technology, so they can continue to help the world’s creatives do legendary work. If your business could benefit from a partnership with HPE OEM, don’t hesitate to reach out—I’m always happy to talk tech.