Here’s how HPE OEM assures reliability & price stability for Purple

[Paul_Santilli]

What do you get when you combine a passion for technology with youthful creative energy? The answer is Purple Creative Innovators who are surprising their clients with interactive, visual experiences like nothing they’ve ever seen before. Purple brings together brilliant creative strategies and its own Purple-X custom‑developed software-as-a-servicey (SaaS) platform with hardware technologies and physical spaces. The result is an immersive, multidimensional audio/visual experience that clients can use in a variety of ways, including marketing and sales presentations, new hire orientation, and product training. Often these use cases are mission-critical, so having a reliable hardware partner is crucial.

According to Emile van den Ende, Chief Technical Officer and Partner, Purple Creative Innovators, “Through the HPE OEM program, we have guaranteed pricing for X amount of time, so I can very easily say how much a solution will cost. That helps us be more responsive to clients and confident in our pricing”. “We have some very large clients that use our solutions to close sales. If the experience breaks down during the customer presentation, we could harm a potential deal potentially worth millions of dollars to our client. From past experience, I knew HPE ProLiant servers are very reliable, can run 24x7, and enable us to remotely monitor and service them”, Emile further said.

In addition to the ProLiant servers themselves, the HPE OEM program brings Purple the added benefit of price stability and an extended warranty period—both critical as Purple’s business gains traction around the world. Along with an extended warranty, another vital aspect of being an HPE OEM partner is the global operational support provided for Purple’s clients through HPE Pointnext Services.

One of the key requirements for Purple was to choose partner with a service organization that could reach all the biggest countries in the world. With HPE ProLiant servers running all over the world, Purple’s business has continued to grow. “The HPE OEM program will help us scale to meet increased demand, with the tools and services to keep those servers healthy and deliver the reliable operations our clients count on”, Emile van den Ende further concluded.

For more information on HPE OEM and how to engage, read here.

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Paul Santilli
Hewlett Packard Enterprise

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