When it comes to AI, one thing is certain: It’s evolving faster than anyone could have imagined. 2025 promises to deliver some of AI’s most impactful developments yet, giving OEMs the opportunity to leverage new technologies and offer more value for customers.
Three AI trends stand out as key for 2025. We’ll take a look at each and explore how you could use them to grow your business.
#1: Agentic AI
The last couple of years have been all about generative AI, but agentic AI is about to steal the spotlight with its problem-solving capabilities. Autonomy is what really sets it apart, enabling agentic AI to do much more than simply generate content. It can:
- Reason. Agentic AI can process more complex information, letting it uncover valuable insights and make inferences based on context.
- Adapt. While it can be trained on existing datasets, one of agentic AI’s biggest strengths is its ability to “learn on the job” by continuously analyzing feedback from its environment.
- Act. It can make real-time decisions and carry out multi-step processes without human supervision.
Generative AI still excels at creating new content, whether it’s text, video, or code. But agentic AI is designed for more detailed processes, where reaching a goal means collaborating with other AI models to complete multiple tasks.
The most impactful use cases for OEMs will likely combine both agentic and generative AI. An example would be in customer service, where AI-powered assistants can analyze customer queries in real-time, craft an appropriate response, and either resolve the issue or escalate it to a human agent if needed—reducing wait times for customers and helping teams address more tickets.
Or take healthcare, where agentic AI could help improve patient care. Elekta, a leading healthcare OEM and HPE partner, uses AI to help doctors analyze X-ray images, dramatically improving speed and accuracy; the natural next step could involve using agentic AI to help build personalized treatment plans or monitor outcomes in real-time.
#2: AI-generated video
Video remains one of the most effective ways to engage any audience, especially with the mass appeal of social media—but producing quality content is notoriously time-consuming and expensive.
Enter AI-powered text-to-video tools, helping businesses create cost-effective video content at scale. While these tools automate parts of the process, they also give users plenty of creative control, from tailoring scripts and voiceovers to refining visuals with branded assets.
AI-generated video is already making an impact in two major areas:
- Marketing and personalization. Businesses can use AI to create targeted ads and personalized content at scale, adapted for specific customer profiles and regional markets.
- Training and onboarding. AI-generated videos can be used to streamline internal training sessions and onboard new customers, freeing up sales teams to focus on more strategic tasks.
Tools like Adobe’s Firefly Video Model, which entered public beta in October 2024, promise to change how the world approaches content creation. On top of generating photorealistic visuals and eye-catching animations with a few simple inputs, it can also translate dialogue and adjust lip syncing. How powerful is it? See for yourself: Here’s Adobe’s demo reel.
HPE OEM partner Avid Technology, a leader in media management solutions, is already putting AI to good use. Its customers can use its AI to generate transcripts for recorded footage, saving hours of manual woesrk. In the near future, text-to-video capabilities could take Avid's solution even further, letting users create and refine video content based on transcribed material.
#3: Cobots
Robots have played a major role in automation for years, but collaborative robots (cobots) are changing the way humans and machines can work together. Unlike traditional robots, cobots are designed to share space with humans—like a colleague, just made of chrome.
Cobots are equipped with advanced AI sensors that help them evaluate their surroundings in real time, letting them adjust or pause their actions to avoid accidents. This makes them ideal for tasks where flexibility and safety are key, like assembling and packaging products, moving pallets, or even performing routine maintenance on other machines.
The market for cobots is growing fast, and for good reason. By automating repetitive, physically demanding jobs, cobots can help OEMs address labor shortages in industries like manufacturing, automotive, and logistics. At the same time, cobots can free up human workers to focus on more valuable activities, like quality assurance, maintenance, or process optimization.
Fogsphere, an HPE OEM partner, is already leading the way with AI-powered safety in industrial spaces. By analyzing security camera footage for risks and anomalies, Fogsphere’s AI solution helps prevent life-threatening accidents and ensures workers can operate in a safe, productive environment. Cobots could extend the solution’s detection capabilities across a larger area, while also enabling real-time safety measures on the factory floor.
Assemble your AI toolkit sustainably with HPE OEM
With exciting use cases like these, AI’s potential is clear—but so are its sustainability challenges. The compute power needed to train AI doubles roughly every three months, and global AI operations are expected to consume 90 terawatt hours by 2026, which is about a tenfold increase from 2022 levels. Given these numbers, implementing AI responsibly is key, especially as new sustainability standards emerge.
A strategic partnership with HPE OEM offers everything you need to build AI innovations that are both sustainable and competitive. That includes tools to speed developer productivity, support to successfully take products to market, and a compliance framework to keep solutions in-line with evolving regulations. Get in touch to make it happen.
MattQuirk
With a passion for innovation and technology, I am lucky enough to work within high-growth opportunities across multiple industries including manufacturing, healthcare, energy, media and entertainment and security - with technology innovations that are advancing the way people live and work such as AI, autonomous everything and 5G.