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The return to revenue generation: Insights for small and midsized businesses at HPE Discover

As companies start to emerge from survival mode, they are weighing new technology investments carefully. Join us at HPE Discover Virtual Experience, starting June 23, to learn how HPE can help your business press forward to recovery and renewed growth.

Is there light at the end of the economic tunnel for small and midsized businesses? George Bernard Shaw famously remarked that if you laid all the economists end-to-end, they’d never reach a conclusion. Still, there does seem to be an emerging concensus that the global economic recovery will be a long, slow climb spread over at least a couple of years1.

Small and midsized businesses will take any prospect of improvement in the business environment, however gradual, as encouraging. But they’re not waiting around for that to happen. Most have been working hard to protect cash flow with technology investments to enable employees to work from home; keep business operations running remotely; and connect with customers digitally for sales and support.

HPE Small Business Solutions 400.jpgWhen money is tight, tech investments beyond those immediate needs must be highly selective. This is no time for a shotgun approach. A new IDC Market Perspective describes a “digital brass tacks” trend for SMBs.2 The reports points out that “the COVID-19 pandemic is underscoring the importance of being an organization that is resilient, agile and connected. Organizations will continue to prioritize DX [digital transformation] investments post-pandemic.” Those investments will reinforce the traditional SMB pathways to revenue and growth: excellence in marketing and sales, fulfillment, payment, and service and support.

Accelerate the shift from survive to thrive

Are there ways to accelerate the return to financial sustainability? There are, and we’ll be looking at them in detail at HPE Discover Virtual Experience, starting June 23. I recommend our June 30th Spotlight Session It’s a Brave New World: Recover and Build Your Next Chapter (Session ID: LB538). Join our panel of HPE experts and guest analyst Jim Rapoza of Aberdeen to learn how HPE can help you drive innovation and new customer experiences by leveraging technology at the edge. We’ll explain how a hybrid cloud approach can help you uncover process efficiencies (see, for example, this report from Aberdeen on the myth of the 100% cloud world). We’ll talk about financial solutions to help you guard cash flow while revenue generation recovers. (Learn about HPE IT Financing Solutions for Small and Midsized Businesses.)

Registration for HPE Discover Virtual Experience is free!

Learn more about sessions for small and midsize businesses at HPE Discover Virtual Experience.

We hope to see you (virtually) at HPE Discover!


Robert Checketts
Hewlett Packard Enterprise

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1. Possibly three or more years, according to this Barron’s article.

2. IDC: COVID-19 Means Small and Medium-Sized Businesses Are Focused on the Digital Brass Tacks of the Customer Journey. May 2020 | Doc #US46237119 Available for purchase here.



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About the Author

RobertChecketts

Robert has over 25+ years of IT Marketing and Product Management leadership experience spanning country, Regional and WW organizations. Robert is a marketing executive with extensive experience in field marketing, channel marketing and product marketing on a global basis and is driven to deliver SMB’s end-to-end affordable infrastructure that’s secure from the start, optimized for every workload, packaged for many consumption models, ready to scale, and easy to manage.