By Vivian Clark, Director of Product Marketing, HPE GreenLake
HPE GreenLake was recognized for several strengths, including its broad hybrid cloud customer base, early focus on the edge, vast partner network, data management solution portfolio, and hybrid observability and AIOps capabilities—all crucial in enabling companies to operationalize, manage, and expand their hybrid footprint. Download the market overview guide
Source: "IDC MarketScape: Worldwide Multicloud and Hybrid Cloud Management with Automation 2024 Vendor Assessment", By: Jevin Jensen, May 2024, IDC #US52084624
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
Multicloud management and automation play a pivotal role in hybrid transformation
Hybrid workloads are everywhere. Some workloads are best optimized in the public cloud, while others, especially data-centric ones, are best suit for on-premise private cloud. The hybrid environment creates complexity and challenges for IT. Organizations need to adopt a hybrid operating model to address the challenges related to resiliency, performance, security, and costs.
A hybrid cloud platform takes a hybrid-by-design approach, enabling hybrid operational models with a single control and management plane, delivering benefits like agility and efficiency through automation and intelligence powered by AI, and bringing a unified cloud experience to everywhere data and workloads are located.
Software and SaaS solutions of multicloud management and automation cover configuration, provisioning, migration, and workload management of on-premises and cloud-based systems, delivering the benefits of a hybrid cloud platform. These software and SaaS solutions on a hybrid platform bring a unified cloud experience and cloud operational efficiency to IT teams not possible previously in a hybrid environment. Cross-cloud management solutions are an emerging category that can manage multiple clouds, including on-premises, edge, and public clouds.
Why HPE GreenLake cloud?
HPE is an industry pioneer and leader, enabling organizations to adopt hybrid and multicloud. More than 31,000 unique customer organizations globally use HPE GreenLake cloud, and more than 3.9M devices are under management. HPE GreenLake has an extensive ecosystem with over 1,200 partners across 600+ colo data centers in 30 countries worldwide.
According to this IDC MarketScape for Worldwide Multicloud Management with Automation report, "2018 was a pivotal year that saw the introduction of HPE GreenLake. This hybrid-by-design platform leverages SaaS capabilities to create on-premises private clouds connected to public cloud providers like AWS and Azure through a central console."
What makes HPE GreenLake unique is its hybrid cloud platform. It is purposely built with a unified management and control plane, supporting a growing set of platform-native services, to enable you to run hybrid workloads, including AI. HPE GreenLake addresses the needs of ITOps, FinOps, DevOps, GreenOps, etc, allowing all your teams to get their jobs done.
Our HPE GreenLake cloud delivers the critical characteristics of a hybrid cloud platform, including software-defined, as-a-service, API-driven, and AI-infused. Hybrid-by-accident is inevitable without a hybrid cloud platform. With the HPE GreenLake and its hybrid cloud platform approach, you can greatly simplify and streamline Day 0 to Day 2 operations; you can achieve everything hybrid-by-design brings: IT and business agility, operational efficiency, cost savings, enhanced security, technological and ecosystem integration, and more.
Leverage HPEs' strength in on-premises edge and private environments
The IDC MarketScape for Worldwide Multicloud Management with Automation report highlighted, "HPE's strategy to focus on hybrid cloud customers means the company has a large potential market for HPE GreenLake. In addition, its focus on the edge for several years means it is ahead of some competitors in this fast-growing area, which is ideal for automation and simplification."
HPE GreenLake cloud stems from its roots as an infrastructure provider for on-premise environments. It expanded its infrastructure management to a multi-domain cloud-based self-service solution. It continued introducing new management automation capabilities, such as cloud resource orchestration, Day 2 operations, data management and protection, and workload optimization, for on-premises private cloud, and extending these capabilities to the hybrid environment through a centralized management and control plane.
Simplify hybrid cloud operations with an AI-driven approach
The IDC MarketScape for Worldwide Multicloud Management with Automation report also noted, "The purchase of OpsRamp gives HPE GreenLake much improved Day 2 operations capabilities. These expanded capabilities include AIOps and intelligent automation, which were missing recently. OpsRamp also offers affordable observability solutions across the hybrid cloud that can add real value to enterprises unwilling to pay for a separate, expensive observability platform."
Effectively operating in a hybrid environment is not easy. ITOps can't identify and solve problems to service their customers without complete visibility. OpsRamp is the leader in hybrid observability, the foundation to gain insights across the full stack, from cloud-native applications to multi-vendor infrastructure, from on-premises to cloud, and across all metrics such as logging, metrics, events, and traces. Its AI-driven event management detects and resolves issues faster while reducing alert noise. The intelligent automation of IT processes simplifies hybrid cloud operations, improves IT service quality and efficiency, enhances system performance and resilience, and helps meet audit or compliance policies.
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Vivian leads marketing for the HPE GreenLake edge-to-cloud platform that offers distinct differentiation for HPE in the vast hybrid cloud market.. She is a product marketing veteran and brings over 25 years of experience in marketing and GTM at Cisco, Dell, RedHat, VMware, and more. Vivian leads teams in executing strategic visions, launching products and solutions, and building GTM programs to deliver business values.
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