Why your best storage investments are timeless

[StorageExperts]

Learn how the new HPE Timeless Program for HPE Alletra Storage MP transforms the ownership experience by delivering storage you can depend on today, tomorrow, and well into the future.

– By Simon Watkins, Director, Worldwide Product Marketing, HPE Storage and Cloud Data Services

We know you’re tired of dealing with the unpleasant surprises that come with legacy storage: scalability limitations, forklift upgrades, unplanned downtime, a price for every feature, and marketing claims that underdeliver. So we’ve made it easy for you to switch to a radically simpler storage experience minus the headaches – for an experience that stays simple even as your business grows and needs evolve.

With Timeless Storage for HPE GreenLake for Block Storage built on Alletra Storage MP, you can enjoy a unique ownership experience by helping eliminate surprises and enhancing investment protection for the long term. The HPE Timeless program includes a nondisruptive controller upgrade at no extra cost, all-inclusive software, a 100% data availability guarantee, a data efficiency guarantee, and a satisfaction guarantee.

Timeless Storage simplifies and future-proofs your experience with storage that gets better over time. Deploy it once and upgrade it in place. As your workloads grow, easily and cost-effectively modernize your storage as needed – without disruptive forklift upgrades, complex data migration, or costly media rebuys.

Here’s a breakdown of the current portfolio of best-in-class programs and guarantees that go hand-in-hand with HPE Alletra Storage MP to make up the HPE Timeless Program.

Stay forever modern with a timeless storage architecture

Unlike some competitive storage ownership programs that have no supporting architectural tie-ins for their traditional node pair designed systems, HPE Timeless is enhanced and supported by the modern, nondisruptive scale-out architecture of HPE Alletra Storage MP. You can scale performance and capacity independently with disaggregated hardware, enabling you to flexibly and cost-effectively scale out to keep pace with the growing and unpredictable demands of traditional, modern, and consolidated workloads. Start small and scale big – from 15TB to around 5.6 PB[1] – and boost ROI with nondisruptive, data-in-place upgrades.

Make your storage refresh, refreshing – with no forklift upgrades

A legacy storage tech refresh can be painful. Traditional CapEx storage ownership models involve refreshing your storage asset every three-to-five years. This can lock you into costly, disruptive “rip and replace” upgrades with complex data migration, disruptive downtime, and the rebuying of capacity. The combination of inflexible legacy storage architectures and expensive disruptive forklift upgrades means that many organizations forego the opportunity for updated technologies – opting instead to keep renewing maintenance, thus creating technical debt.

With Timeless Storage, you can protect your investment and keep your storage continuously up to date with a nondisruptive controller refresh. This reduces your TCO and can save an average of 30% over traditional forklift upgrades. Even better, it keeps your storage costs predictable, alleviates technology obsolescence concerns, and helps eliminate traditional storage purchasing cycles and costly rip-and-replace upgrades.

Future-proof your investment with always-improving data services

You can unlock the full potential of HPE Alletra Storage MP and keep your storage always modern with our all-inclusive software subscription. Get access to all our operating system features and enhancements, including AI-driven cloud operations on the HPE GreenLake edge-to-cloud platform, at no additional cost.

Save money and sleep well at night with 100% data availability – guaranteed

Application uptime is more important today than it's ever been. Loss of access to data means lost time and money. You need highly available storage that will ensure your uptime for your mission-critical applications. You need storage that eliminates the unexpected.

HPE Alletra Storage MP leverages an AI-driven, disaggregated, no-single-point-of-failure platform to guarantee resilient, 100% data availability for every customer and every array. It’s a cost-nothing, do-nothing guarantee that is unmatched in the industry. And with our industry-leading AIOps for infrastructure predicting and preventing problems, your arrays get smarter, better, and more reliable every day. 

If you experience less than 100% data availability because of a qualified outage on HPE Alletra Storage MP, we will work with you to resolve the issue and proactively provide a credit that can be redeemed upon making a future investment in the platform. It’s as simple as that.

Store more for less with the HPE StoreMore Guarantee 

The HPE StoreMore Guarantee for HPE Alletra Storage MP offers assured long-term storage efficiency for your workloads to reduce costs, save energy, and decrease your data center footprint.

HPE Alletra Storage MP is an ultra-efficient flash storage solution that offers state-of-the-art data reduction and data compaction technologies to reduce storage capacity utilization and lower TCO. Together, these always-on technologies change the economics of flash and are designed to help you get the most out of your system’s flash capacity while dramatically improving flash media endurance.

HPE stands behind the powerful data efficiency technology of HPE Alletra Storage MP with a data compaction ratio guarantee of at least 4:1, calculated as a ratio of effective-to-usable capacity, in aggregate, across all reducible data. No preassessment or program fee is required, and the guarantee is valid for the term of your support contract. And if your HPE Alletra Storage MP array fails to deliver on this data reduction guarantee, we will make it right.

HPE also offers customized guarantees, valid for a year, for customers requesting a guarantee for a set amount of effective capacity.

With the HPE StoreMore Guarantee, you can be confident that you’ll get the most from your storage investment. You get guaranteed effective capacity that helps ensure you’re buying just the amount of storage you need when you need it. And you don’t have to worry about buying an undersized – or oversized – array now or in the future.

Acquire with confidence with a 30-day satisfaction guarantee

We believe that once you experience HPE Alletra Storage MP, you will become a satisfied, lifelong customer. That’s why we offer a satisfaction guarantee that stands behind a transformed customer and support experience. Try HPE Alletra Storage MP for 30 days at no risk. If you are not completely satisfied with the benefits and capabilities of your storage system as described in the product specifications, we’ll work with you to make things right.

Get endless value from your storage investment

The HPE Timeless Program for HPE Alletra Storage MP combines the industry’s best array with the best-in-class ownership experience – future-proofing your storage investment to deliver value performance and peace of mind for today and tomorrow. The program breaks the tech debt cycle and extends the storage lifespan with agile storage that can be easily and cost-effectively modernized. It redefines storage from a disposable asset to a real investment, something that you pay for once and that improves over time.

Say goodbye to the typical complexity or surprises tied to traditional storage such as forklift upgrades and hidden costs. It’s time to shift from managing storage to driving innovation.

Ready to learn more?

Watch this ChalkTalk video:

And check out:

• 100% Data Availability Guarantee brochure
• HPE StoreMore Guarantee brochure
• HP Storage Satisfaction Guarantee brochure

[1] Fully loaded configuration (16 xJBOFs) with 384 x 15.36TB NVMe SSDs

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Meet HPE Storage Experts blogger Simon Watkins

Simon is Director, Worldwide Product Marketing, HPE Storage and Cloud Data Services.

Storage Experts
Hewlett Packard Enterprise

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